
- Award
- Merit
- Agency
- The Lab
- Client
- AIA
- Designer
- Giang Nguyen
- Category
- Insurance
- Country
- Vietnam
- Award
- Merit
- Agency
- The Lab
- Client
- AIA
- Designer
- Giang Nguyen
- Category
- Insurance
- Country
- Vietnam
- Title
- Nest by AIA
- Design Firm
- The Lab
Assignment
We are approached by AIA insurance company to design the interior & branding for their new space in Saigon (Vietnam), a hybrid of office space & cafe, where conversations about finance happen over a cup of coffee.
Approach
We named the space "Nest" - home, where you protect things that matter & plan for the future. Simple, minimalistic design inspired by both Japanese & Scandinavian design, the logo is a dynamic movable system shaped by tiny branches that shape up the nest - representing both the care for your family, as well as the idea of community & society.
Results
The logo was very well-received. Both the branding and interior design have won several local design awards.
Contact Information
- Company Name
- The Lab
- Phone
- +84988661655
- team@thelabsaigon.com
- Website
- www.thelabsaigon.com