Announce that Cepheid’s Xpert TV test was the first and only diagnostic test for Trichomonas Vaginalis that can be used for both men and women.

Not only was the goal to highlight that the new Xpert TV test was the first and only test for TV for both men and women, it was decided to also include the wide range of tests that Cepheid has available that all run on a single platform, which is an important consideration since most of the competitors require a different system for each test.

The result was an ad that used the image of the Trichomonas Vaginalis parasite in a circle of Cepheid tests. It was run in several industry publications.