Big Cat Rescue is home to over 100 abandoned, abused and orphaned exotic cats (such as lions, tigers and many more species.) Our assignment was to create a poster for the Big Cat Rescue Sanctuary that would educate the general public on how the circus may not be good for animals and why people should avoid going. A website was created to give facts about the cramped living conditions and unnatural acts these animals are forced to perform at the circus. It was our job to intrigue people and entice them to visit the website.
We set out to design a poster that would pull viewers in through the sheer power of the headline and visual. We compared the stripes on a tiger to the old striped garments that prisoner’s wore, especially since these tigers spend the majority of their life in tiny cages, like an actual prisoner. The image shows the bars of the cage subtly turning to bamboo, representing freedom. We hoped people could relate to this and would take pity on the animals and at least go to the website to learn how they could help.
This poster was well received by Big Cat Rescue and has elicited a favorable response from people who have seen it while taking a tour of the 55-acre Big Cat Rescue Sanctuary. Traffic has also increased at the website, which is a good sign that the poster is having a positive effect.