A conceptual identity project for Florence Classical Art Academy

This conceptual rebrand for the Florence Classical Art Academy was created to highlight student work, mixing old and new trends in Italian graphic design. The dynamic, contemporary logos pay an homage to classic Italian typography; and the line element in the logo and throughout the brand honors the foundation of basic art and design principles such as line, shape, and color as the foundation for all good art, regardless of the medium.

This was a conceptual project—but I received feedback that having a dynamic logo with many variations is particularly helpful for a university, which creates such a wide variety of materials for their students and even the general public.