Bear:
why a bear?
Because it is an animal that transmits strength, security, is rude and agile, able to climb over obstacles, with thick fur to withstand varied climates.
why that style of illustration?
Based on their thick fur, on the mountain peaks by which they usually climb, I decided to use that type of illustration with thick edges.
In addition to referring to the anatomy of the animal, the thick edges convey security and seriousness.
Why that color?
It is the monochrome version of the brand, this consists of two versions, a blue version and another coffee, which function to represent two types of bears, mountain and polar.
Why the composition?
In the logo, the bear falls from a slope that can be interpreted as rock or ice, depending on the chromatic that it handles, which gives the dynamism and movement to the composition.
What does Bear intend?
Be a mark destined to the care of mountain and polar bears. Through its actions it seeks to establish itself in different parts close to their native habitat.
Based on the only interest of helping them.
