Create a brochure for Trichomonas vaginalis (TV) that highlights a new product claim.
The goal was to create a brochure that would illustrate that the Xpert® TV test was now available for testing for Trichomonas vaginalis for both men and women.
Since the competition can only test specimens from women it was important that that distinction was emphasized. By picking a nonstandard image with both men and women the idea was that without even opening the document the basic message was conveyed.
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