To promote its 43rd season, The Black Rep theatre of St. Louis wanted to celebrate its black identity in a way that would draw in a fresh, young audience.
We brought The Black Rep’s signature soul to life in a poster series featuring character portraitures behind unmistakably inviting QR codes. And when scanned, each unlocked a video performance to entice viewers to attend.
The 43-year-old non-profit theater was thrilled to re-embrace its African identity in a way that could live on long beyond Season 43. It also saw a healthy rise in ticket sales.