Bù is a line of sommelier-selected wines developed to reinvigorate the Quebec grocery channel and build a healthy portfolio mix for Vins Arterra Canada.
Approach
From the unique abstract illustrations to the classic word mark, this premium, multiple-channel wine collection embodies an approachable elegance in textures, colours and shapes to engage consumers looking for boutique flair on mainstream shelves.
Results
Following an immediately successful launch in Quebec, the Bù collection of wines is now set to launch nation-wide.
