Sapienza Art Shipping LOGO & Stationery Applications
Frank Sapienza ("A Wise Move") / Buitenkant ("Handled with Care")
After years of experience in the Art Shipping business, my client, Frank Sapienza, has recently started his own company: Sapienza Art Shipping. Having seen my work over the years, and remarking that I had "a fresh approach to new beginnings," he asked me to help establish a brand identity for this ambitious start-up.
Possessing an open-eyed/open-minded vision, Frank granted me the freedom to take this assignment and run with it. He asked for "the perfect idea" (no need to see dozens to decide which was best). So I chose the visual of an art shipping crate for the logo – complete with stenciled brand name and traditional industry art shipping crate stamps. On its 2 sides, the business card displays both the front and back of the crate. Frank, himself, wrote the tag line: "A Wise Move," and requested the owl stencil to be added for some silly humor. And since Frank is an ultra-charming guy with a larger-than-life personality, I decided to add the graphic portrait and "Handled with Care by Frank Sapienza" stamp.
Well, I'm not sure whether or not this is "the perfect solution" requested by the client, but it came to mind instantly, and he DID grin from ear to ear when he saw it. And just a few months since launching it, this new business has rocketed above and beyond both our expectations.