Nimble tree spirits? A phantom with icy breath that freezes victims solid? The elusive mountain echo that takes the form of a monkey-dog?
The legends of Japan are important cultural stories, and inspired us to honor the place and spirit. Each folk tale comes to life with inventive micro-prose that guides each beer varietal.
We worked with an illustration studio in Tokyo whose work is a synthesis of ancient woodblock prints and a bold, modern, Japanese aesthetic.
The typographic design works within “screens” that float above the 360-degree illustration–printed on a metalized polypropylene label stock with ink knockouts to simulate the silver can. By printing on this substrate, we were able to erase the separation between ‘label’ and ‘can’, and bring the icy cold landscapes to life.