Get contractors and dealers to seek out the YellaWood® brand when planning their next project.
What better way to position the YellaWood® brand as the best, than by showing nature’s most elite builders in pursuit of the Yella Tag. We assembled a rag-tag team of master woodworkers to hunt down and heist the best building material in a 5-mile radius. If it doesn’t have that Yella Tag, you don’t want it. And neither do crafty beavers.
Instant response from both contractors and dealers. Everyone is excited about the campaign both in-store and online. One dealer reported a business owner unrelated to the lumber industry requesting YellaWood point of sales material to place in their own store.