Santus is a newly launched brand that offers premium wine dispensers. Client has approached us to develop logo design, business card, packaging, and website design for them in preparation for the launch of the brand.
We’d positioned the brand as premium and consumer-centric by combining timeless spirit with human elements in our logo design. Gradient gold was chosen to reflect the metallic material of the product itself. The design uses a simple and modern font to exude classic quality and plays on the letter “U,” which has a hidden image of a wine glass and an upside-down wine bottle, to highlight our mission (allowing consumers to enjoy wine, from bottle to glass, anytime with the finest taste) and to demonstrate the brand is consumer-centric (because U sounds like “you”).
Our packaging is designed to provide consumers an unboxing experience that alludes to the experience of opening a wine bottle. Echoing our product design, our packaging boasts minimalist aesthetic with smooth, matte finish. Consumers can peel a strip to open the box, like how they would tear open a wine bottle’s foil wrapper, and find a lovely message about the wine tasting experience inside. Then, they would find a Welcome Kit that highlights a sense of exclusiveness and builds up their anticipation for the product.
Client has praised us for developing works that highlight the brand's image and value proposition.
SUITE D, LEVEL 21, NO.7, SEC. 5, XINYI RD TAIPEI, Other 110