
- Award
- Gold
- Agency
- Traction Factory
- Client
- Olmsted Medical Center
- Art Director
- Steve Drifka
- Category
- Video
- Healthcare
- Country
- United States of America
- Award
- Gold
- Agency
- Traction Factory
- Client
- Olmsted Medical Center
- Art Director
- Steve Drifka
- Category
- Video
- Healthcare
- Country
- United States of America
- Title
- Be Selfish
- Photographer
- Brett Nadal
- Creative Director
- Steve Drifka
- Retoucher
- Christopher Dick
- Main Contributor
- Steve Drifka
- Executive Creative Director
- Peter Bell
- Copywriter
- Steve Barlament
- Ross Lowinski
- Steve Drifka
- Account Executive
- Anna Kohnen
- Account Director
- Shannon Egan
Assignment
Olmsted Medical Center (OMC) is a healthcare organization serving patients in Rochester, MN and the surrounding communities in southeast Minnesota for more than 70 years. Messaging was intended to be thought-provoking and disruptive, while empowering our patients and the community to prioritize themselves in making decisions related to their healthcare.
Approach
While embracing the individuality of every patient, our communications were intended to give individuals permission to hit the “pause” button in their life and focus on their own health and care. Our message: “Out there in your daily life, we know how important it is to be focused on doing everything you can for the people you care about. But when you walk through the doors at Olmsted Medical Center, we need you to be all about you.”
Results
Campaign materials have begun to drive a dialogue around the importance of prioritized healthcare decision making in the communities served by OMC. Beyond driving patient visits, the campaign has led individuals inside and outside the organization to the realization that being selfish in this healthcare context is, ironically, one of the most generous things a person can do for the people who depend on them to be in their lives.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US