We were tasked to create a brand that captured the bold, fearless yet refined and unexpected beers that the brewmaster created.
Although the beers are fresh and unexpected, the method to his madness was time tested and old school. Like beer has been made for hundreds of years. So we wanted the brand to feel unexpected, kinda odd, but also bold and without frills that most craft beer brands decorate themselves with these days.
The use of stark, gritty, black & white combined with soft flavor colors within the brand caused people to stop and take notice amidst the loud noise it was surrounded with in the category.