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Nabarro's brief was to create some engaging messaging around their new building and client spaces, that helped reinforce the firm’s well established brand promise, Clarity matters. On of the areas designated were the firms lift lobbies where people naturally have a short wait…
The solution: Communicating clarity by . . . er, confusing people. Well, not exactly confusing them - let’s say, giving them something to enjoy puzzling over (while they waited in some of Nabarro’s lift lobbies). That was the idea behind this little series of typographical conundrums produced for Nabarro LLP, all intended to bring to life the firm’s well established brand promise, ‘Clarity Matters’. The typographic posters used hand made paper letter forms, following Nabarro’s visual style of origami paper models on white and red origami models on black backgrounds, which gave them a more engaging and crafted visual style.
The conundrums - No ifs or buts - Out of court - Under oath - To be more fully informed - Hidden clause - Open and shut case - Right under your nose - The black letter of the law - Broken contract - A blind eye - No room for manoeuvre - Hand on heart.
The concept was originally devised to appear as multiple A1 posters and animations on display screens in the firm’s new offices and in their client spaces. But it quickly became clear that fine legal minds were enjoying the challenge of decoding our hidden messages. At which point, the argument for running them as an ad campaign in the trade press became - well, an open and shut case.