a campaign geared towards the female audience for Black and Decker to increase engagement and products sold, specifically drills.
Approach
For a woman, accessories make her outfit. They use accessories to tailor their look and approach specifically to themselves. Stemming off this insight, we decided to turn drill-tips into different lipsticks to fit any kind of woman, and attract every kind.
Results
The results were a new impactful approach to engage the female audience with a brand almost completely consumed by the opposite sex.
