Heron’s mission is to help disadvantaged communities help themselves to escape poverty, thrive, and enjoy the full benefits of society. Heron’s visionary investment team identifies opportunities in cities struck by unemployment, foreclosures, and other economic hardships to build new enterprises that bring social benefits such as renewable energy, environmental remediation, improved healthcare, and jobs. As a result of an extensive strategy engagement, the former F.B. Heron Foundation’s name was shortened for impact and to reflect their new, visionary approach to philanthropy and community development. C&G Partners was tasked with designing the updated logo and identity for the foundation.