This assignment was to expand a brand into cohesive touchpoints. Anuket Steakhouse is a high-end Egyptian restaurant based in Cairo. The Anuket brand has its own wine label for private-collectors.
Approach
Being a high end restaurant, the wine bottle design needed to be minimal, while fitting with the dark, mysterious atmosphere. The tricky part would be creating a bottle that was striking and expensive, without being boring.
Results
The solution was to cut the individual letters out of metallic copper vinyl and place them by hand onto a matte black bottle. The shimmering letters pop against the dark background, remaining minimal while also portraying wealth. The bottle was then photographed on a bed of copper foil against a black backdrop to highlight the design further.
