Each year, Rule29 creates a poster design that reflects the vision for the annual ride, and sells the poster to raise funding for safe water development in sub-Saharan Africa.

The 2017 poster was crafted to communicate the hope of Wheels4Water: that love and care for marginalized communities in exercised through helping them get access to safe water sources. For Wheels4Water, water and love are both needed for a flourishing life, and we want to make sure everyone in the world is given both.

In 2017, Wheels4Water raised over $250,000 to help more than 10,000 people in Uganda get safe water for life. This poster was sold at multiple conferences and events throughout the country, and were an integral part of our strategy to engage and inform audiences on the impact of safe water. The posters will continue to be sold on Wheels4Water's online store: https://store.wheels4water.org/