Produce a calendar to promote Mytton Williams and demonstrate our creative thinking. We collaborated with digital designer Adam Rodgers, of Studio Remote and Tom Berge, jazz pianist and composer, to produce an interactive digital calendar – a micro-site called Everydayjazz.com
With seasonal colour harmonies, and jazz styles, particles appear and disappear to form the date. Utilising the latest web technologies, the animation reacts with the music and the user – the typography responds to the mouse or touch screen. Sixteen unique jazz tracks were composed. Every track contains a common twelve-note theme relating to the twelve months of the year. A track is selected each day, at random, to go with the animation - 365 days. 365 unique creative expressions. https://everydayjazz.com
This has been one our most experimental and ambitious side projects. The calendar started in Jan 2015 and has continued into 2016. We saw a 5% increase in open rates for Everyday Jazz email. Winner of a D&AD pencil. Winner of ‘Site of the Day’ with FWA (Favourite Website Awards). Selected to feature in the Annual of the Type Directors Club, Typography 37.