The Arthritis Foundation is the largest non-profit contributor to arthritis research in the world. The foundation helps people take control of arthritis by providing public health education, pursuing public policy and legislation, and conducting evidence-based programs to improve the quality of life for those living with arthritis.
In 2014, the Arthritis Foundation wanted to create a highly effective platform for its annual fund raising event, Tribute to Excellence. Each year, this event honors a distinctive leader within the Detroit business community. This year, the honoree was international business and motorsports leader Roger Penske.
With the support of Team Detroit LLC, the Arthritis Foundation developed Driving Community, a compelling platform inspired by the honoree, Roger Penske.
Together, we wanted to communicate to donors, volunteers and the community that their commitment and financial contributions would make a direct impact on those suffering with arthritis – especially children.