Develop a brand identity for the mountain bike suspension tuning service, The Shock Howse.

This logo needed to be easily recognizable from afar, as it would primarily be displayed as stickers on bikes that have had their suspension tuned or serviced by Shock Howse. In addition highlighting the bike components serviced, the creative leverages the easily visualized name to enable a quick brand connection, by transforming the air-can (the top part of a rear shock) into a house...or Howse, in this case.

The logo has been an integral to the brand’s growth and has become a badge of honor displayed on the bikes of some of the fastest riders in the area. The Shock Howse brand is now known by core mountain bikers across the Pacific Northwest.