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This poster was created to advertise a biannual concert performed by the Jazz Kicks Band, organized by band leader Larry Smith. Mr. Smith is a professional saxophonist and Professor Emeritus in the Music department at Utah State University. The target audience is varied: the University community, junior-high and high school music students and townspeople residing in Northern Utah. The Kicks band concerts provide an all-too-rare opportunity to hear live professional jazz in this area and the goal of the poster was to get the attention of the target audience. This concert featured music a program of American Jazz hits and standards.
As the musical selections on the program featured varied composers, I designed an imaginary theater/concert hall/night club of the music of the Jazz Kicks Band, using a jazz era marquee and neon, but with current fashions on the patrons, who were hurrying to catch a live jazz concert on a rainy night. The cat silhouette symbolized the many “jazz cats” who would be represented by the program and who would be in attendance.
The concert was very well-attended, with almost every seat filled in the Performance Hall, and as I was going into the concert, I heard students working as the ticket takers talking about the poster! One thought it was cool that it had been designed in "real time," as it was raining the night of the performance.