A CUP OF COFFEE: a coffee concept inspired by mathematics.
Mathematics is the science that deals with the logic of shape, quantity and arrangement. Mathematics is all around us, in everything we do. It is so entwined with today’s way of life that we cannot fully comprehend the information surrounding us without a basic understanding of mathematical ideas. Even simple daily tasks, such as creating a schedule, cooking, or making a cup of coffee involves a certain degree of mathematical knowledge, visualization and application.
A Cup of Coffee is a brand concept that utilizes basic mathematical operations as a form of design aesthetics within a brand identity. This project aims to provide a new perspective by using equations, formulas and bar graphs to visualize information and create a visual language. It attempts to influence how consumers comprehend information and provide an alternative visual to learn more about coffee as they enjoy it.
Creative Process: In this project, mathematical concepts are used as a form of artistic expression and design aesthetics. It studies the visual metaphor between mathematics and coffee. It is an explorative branding project that attempts to understand and utilize mathematics in a brand – in an artful and enjoyable manner.
In order to do so, research was done prior to the brand creation. Learning more about the basics of coffee and mathematics allowed me to draw links and similarities between both topics. This includes understanding different branches of mathematics, their applications and formulas. On the other hand, learning more about coffee includes the art of crafting coffee, such as the roasting process, brewing techniques, taste profiles and popular recipes. In addition to the research, coffee brands and experiences that showcased a unique perspective towards coffee were studied to ensure its feasibility - namely Gacha Gacha Coffee by Nendo, Ink Blend by Lung-Hao Chiang and Pantone Café by Grimaldi Forum.
Solution: To create a brand that embodies not only a one-of-a-kind visual system inspired by mathematical concepts but also a brand that convey useful information regarding coffee to its consumers. The end result is a brand that is contemporary, unique and informative in a fun way.
The project has received a distinction grade in the final year of the academic course, Art, Design and Media (ADM), in Nanyang Technological University.
A Cup of Coffee has been exhibited in the ADM SHOW 2021: IN NEW LIGHT, in Singapore, Gillman Barracks from 08 – 23 May 2021.