Create a brand for a new restaurant on the Fox River in the historic town of St. Charles, IL.
The Graceful Ordinary's name set the tone for the creative challenge and solution. In the 1800s, in the southeast region of the United States, most small towns had a place for travelers needing a warm meal, good conversation, and a bed. The establishments were known as an Ordinary. The meals were the traditional fare of the time—good heart-warming meals set to provide the energy for another day. The Graceful Ordinary is just that with a gastronomic, delicious, organic twist.
Opening during the height of Covid, the restaurant surpassed all expectations. Nestled on the shore of the Fox River, The Graceful Ordinary is the place for the community to gather for good food and story. The identity celebrates the twist on a foundational theme. There is grace in the ordinary.