ZETA Weekly is the leading newspaper in Baja California. The newspaper needed a promotion campaign to add new subscribers and promote the print edition.
ZETA it's recognized by being the only newspaper in the region to publish the truth about the Mexican government, the Cartels, and corruptions without any censorship to the point that the reporters and directors put their life in danger every single day.
One director and several reportes have been murdered and one co-director was wounded in an attempt on his life. He continue his journalism journey from the hospital after being shot.
We developed a campaign to increase their print edition subscribers base and readership by printing lithographs in watercolor papers and giving them away as part of new and renewed subscriptions.
We had an increase of 20% of print edition subscribers and a great increase in branding recognition and brand positioning.