Entrepreneurship education business Visual identity
This project is an entrepreneur education program for high school students by the Small and Medium Enterprise Agency and the KADOKAWA ASCII Research Laboratories, Inc. . Balloon Inc. has created a unified visual identity system for programs tailored to local problem solving and school curriculum.
The subjects of the program are mainly high school students. Therefore, we designed a symbol mark that combines a motif such as notebooks and pens that are familiar to high school students, and a rocket that expresses entrepreneurship.
We designed many items such as flyers, slides and brochures for a year-round project. The unified visual identity contributed to the appeal of the project itself and the improvement of the overall quality.