Our assignment was to create a magazine ad for the SeaGrapes Fine Wine & Food Festival that would pay homage to many great wines and amazing sea creatures at the Florida Aquarium.
We wanted to do something very visual that would promote this annual wine event held at the Florida Aquarium in a clever, memorable way. Since all of the Aquarium’s exhibits would be open during the event, we felt it was important to incorporate a sea creature in the ad. So we designed a shark out of wine corks. But we didn’t stop there. We had fun with the headline too, declaring that “you’ll be surrounded by great whites and reds.”
The ad was very well received by the client. In fact, they liked it so much that they also used the image on all marketing elements, including posters, direct mail and a brochure. It seemed to elicit a good response from the public too, since attendance at the event increased dramatically from the previous year.