Typeworth is an organization dedicated to helping people understand the value of typography.
The easiest way to show the level of craft and care that goes into designing an entire typeface is best demonstrated through the simplest of characters: punctuation. And if you can show the meticulous design that goes into a comma, then you can show the incredible craft that goes into every character of the alphabet to create an entire typeface.
We created this series of posters that showcase the value of type design and mailed them to influencers, media outlets, type designers, and other creative leaders in various industries around the world. These posters are also available for sale in the Typeworth.com store, with a portion of the proceeds going to type design programs and related organizations.
The results were fantastic. We got great responses from some of the worlds most important typographers and creatives. We drove traffic to our website, and launched our online sales with a great kickstart.