The goal of this project was to redesign an existing brand identity for Jolt Gum and establish a systematic packaging system that successfully communicates the brand's story.

The updated brand identity and packaging catapulted Jolt gum's playful and energetic personality to the forefront, using a blend of mixed collage-style images and electrified colors to create a system that wakes the chewer right up. Utilizing cohesive and clean typography to contrast the playground of photos and illustrations, the systematic packaging encourages chewers to keep on chewing to get stuff done.