Develop and design a Corporate Design Relaunch for Deutsche Industrie Holding, an owner-operated, independently financed holding company.
Approach
The new design aims to visualize the brand values anticipatory, stable, persistent and linear with the strategic positioning as „Unternehmer der Unternehmer“ – entrepreneurs of the entrepreneurs.
Results
While the overall visual concept is inviting, communicative and friendly, the new logo represents the abbreviation of the company name, as well as it relates to the business segment of capital investment, in form, color and craft.
