Conceptualize and develop a visual identity for a festival to be held within Los Angeles.
Approach
The Atwater Food Show is a one-week dining festival in Atwater Village, Los Angeles, and a fundraiser for the Los Angeles Food Bank. The brand is expressed through food, fashion, and television—the essence of Los Angeles—combined with Atwater Village's quirky personality.
Results
This identity created a uniqueness tied to Atwater Village and its local restaurants. Festival participants know that they will spend time enjoying delicious food while also supporting an important cause.
