Build a brand identity for this unique, new line of probiotic-rich, organic olives with live, active cultures grown on small family farms in Greece.
Identify core target audience of millennials and create a brand that speaks to that demographic with playful graphics, messaging of “Live, Active Cultures” to convey functionality and “From The Mediterranean” to convey authenticity. The goal was to communicate that there is a better olive out there, that is grown using traditional agricultural methods. Included an initial SWOT analysis brainstorm, positioning exercise, mood board exploratory and development of brand graphics.
This olive brand has been presented to many independent retailers who have shown great interest in the Alive & Well Story and products. Alive & Well is slated to launch distribution nationally in early 2017.