The assignment was to create a compelling fashion and lifestyle shoot using Canon's new full-frame mirrorless camera, the EOS R. Canon used the assets to show the capabilities of the camera for professional photography in dynamic situations. Additionally, we produced a behind-the-scenes video showing the photo shoot in urban Denver.

My team and I created this shoot to showcase the new camera's capabilities in fast-moving situations with dynamic light and shadow. We chose to feature urban motorcycling and fashion, as both the portraiture and the lifestyle components of the shoot would speak to Canon consumers.
I worked with Canon's new EOS R mirrorless camera along with their new flagship mirrorless lenses including the RF 50mm f1.2 and RF 28-70mm f2.0 lenses.

The result was a powerful and fresh campaign for Canon, showcasing their new camera and its imaging abilities.