Our Approach:
Instead of overwhelming current and potential members with realistic imagery and messages, we wanted to inspire them by taking a slightly more motivational approach.
The “mantra-like” headlines—with their ever-so-slight wink toward wit—conveyed the idea that our thoughts can unlock the mysteries of the body. These messages combined with ethereal images reinforced the belief that what we tell ourselves can instill inner strength to help transform our physical state and well-being.
