inStrategy is a unique leadership development company offering both executive training and venture capital funding for innovation-based startups.
The website’s primary function was to be a marketing tool, introducing visitors to the brand’s unique service offerings in a high-level, compelling fashion. We sought to create a bold and progressive online experience. Since inStrategy’s target demographic, C-level executives, are extremely busy, we designed a site that was attention-grabbing and easily engaged. Since the inStrategy business model was complex and unconventional, we opted to rely heavily on visual storytelling, utilizing photography, iconography and infographics to augment web copy. The resulting narrative successfully conveyed inStrategy’s brand personality, service offerings, and unique value propositions in an efficient yet impactful experience saturated in the brand’s bold orange hue.
- Elevate brand awareness and recognition within the target market. - Differentiate the brand from its competition. - Clarify and effectively communicate key value propositions. - Generate more leads and increase revenue.