A conceptual rebrand of Menil Collection, an intimate and comprehensive private art collection based in Houston, Texas.
The Menil Collection is a collection of art buildings that house a range of art, from Magritte’s surrealist paintings to Dan Flavin’s permanent neon lights installation at Richmond Hall.
The new identity represents three ideas. First, and most importantly, the Menil Collection’s unique approach to rotation; each of their 17,000 works of art are rotated over the year so that the general public will never know museum fatigue. Second, the idea of collection in the sense that many things make a whole. Third, the idea of an archive, as Jean and Dominique de Ménil found it important to restore and catalogue each work of art collected over their lifetime.
The identity project included the rebrand of the Menil Collection and sub-rebrand of the Menil Drawing Institute, a new art building on the Menil Campus that is dedicated to studying works of art of any medium on paper, including process sketches, artists’ notes, and finished works. Posters were uniquely created using a variety of media curated for each individual artist.