GetFact is dedicated to short-form data-driven news and story sharing. With an eye to the trending topics and current news, GetFact will give young opinion leaders short, sharp stories that use data from a network of trusted content sources. This will equip readers with valuable stories and facts so they can be used in their conversations and shared within their own social networks while cultivating strong critical thinking. GetFact will be an antidote to fake and ideologically-driven content spreading across social media.
The purpose of GetFact is to appeal to younger news consumers. The design approach is to be irreverent, fun and bold and to support the obvious word play rhyme of GetFact. The same rhyming device is used in the call-to-arms strap line ‘Fight Truth Decay’. Speech bubbles are used as a graphic device to represent conversations as well as highlight well known examples of old and new ‘doublespeak’.
GetFact is in the process of establishing solid connections with trusted sources of news and stories that can be backed up by honest reliable data.