Steel City Plant Co. was looking for a unique gift to encourage attendance at their storefront grand opening ceremony. After reviewing several presented options, they decided to move forward with custom seed packets, which would be both an affordable, practical, and highly-customizable gift.

After much research on potential giveaway options and the selection of the seed packets, the designer moved forward to create the packets. The client's target audience is college-age students in Bethlehem, PA—a town known for its historic steel production and famous steel mills. The design focused on highlighting a vintage collegiate and industrial aesthetic. Bold, eye-catching typography is prominent in this design, juxtaposed with hand-lettering to add a delicate and human touch.

The client was absolutely thrilled with the results. These seed packets helped to greatly increase attendance at the storefront's grand opening. The packets were so successful and sought-after that they were brought into the store permanently and sold as products.