When it came time to brand Big Money Players – Will Ferrell and iHeartMedia’s new comedy podcast network – they of course thought of us. Because nothing says Big Money Player like Lafayette American. We, in turn, looked up from our morning Wall Street Journal and toasted croissant and said, "By gum, Sprouls is just the man for this!" Kevin Sprouls is, of course, the creator of the Wall Street Journal’s iconic “hedcut” portrait style. And that was that. He drew the illustrations, we did the design, our clients did the approving, and the result was Pure Solid Gold.
Big. Splashy. Success. BMP not only debuted with a star-studded roster of comedians and creatives, but has continued to grow ever since – signing Nikki Glaser in March 2021 and gaining thousands of fans with every new episode released.