ASV Wines came to CF Napa Brand Design to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a millennial audience and refocus its offering to be exclusive to Monterey wines.

CF Napa developed a new story and brand positioning for the brand centered on Monterey, CA.

CF Napa’s solution was to create fun, non-traditional packaging inspired by the flora of the Monterey region. The labels utilize a minimal amount of text, but bloom with hand-drawn illustrations created by CF Napa, each of the wines with its own Monterey native flora.