- Agency
- CF Napa Brand Design
- Client
- ASV Wines
- Designer
- Teddy Kurniawan
- Category
- Product Design
- Country
- United States of America
- Title
- Montoya
- Agency
- CF Napa Brand Design
- Client
- ASV Wines
- Designer
- Teddy Kurniawan
- Category
- Product Design
- Country
- United States of America
- Title
- Montoya
- Art Director
- Antonio Rivera
- Illustrator
- Teddy Kurniawan
- Design Firm
- CF Napa Brand Design
- Chief Creative Director
- David Schuemann
Assignment
ASV Wines came to CF Napa Brand Design to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a millennial audience and refocus its offering to be exclusive to Monterey wines.
Approach
CF Napa developed a new story and brand positioning for the brand centered on Monterey, CA.
Results
CF Napa’s solution was to create fun, non-traditional packaging inspired by the flora of the Monterey region. The labels utilize a minimal amount of text, but bloom with hand-drawn illustrations created by CF Napa, each of the wines with its own Monterey native flora.
Contact Information
- Company Name
- CF Napa Brand Design
- Phone
- 7072651891
- cfnapa@cfnapa.com
- Website
- www.cfnapa.com
- Address
- 2787 Napa Valley Corporate Drive
Napa, CA
94558 US