Pompadour, leader of teabag infusions, enters the loose tea market. New products, new audiences, new presentation. Development of a new range of loose teas, keeping Pompadour's brand identity while differentiated at the shelf from the traditional teabag packs.
The way of use becomes the packaging protagonist: a die cut solves the identification and perception of loose teas and integrates into the design, proposing a game between reality and photography associated with the ritual of tea.
4 offset color printing on cardboard and front face die cut. FSC compliance.
The vibrant packaging opened the doors of the main retail distributors and the product became a sellout in many of the country shop shelves in 2015.
eMutation New Media S.L.
Paseo de La Habana, 4 Esc. B 4ºD Madrid, Madrid 28036 ES