Full brand development for a new brewing company located in a suburb of Baltimore in Dundalk, Maryland. The assignment included all branding elements and materials as well as collateral, website and packaging.
Key Brewing Co.—its name a nod to the national icon from their native Baltimore area, Francis Scott Key, approaches beer making somewhat differently from other craft brewers. They are purists but not elitists. They are traditional, believing that great beer should not be complicated or intimidating. Just delicious and drinkable. Their mission led the Delevante team to approach the brand in the same way.
A design that is first and foremost true to their brand story. Simple and traditional. Straightforward and approachable.