Choose a brand with a product and create an animated :30 commercial.
- Typographic animation of the tagline/slogan - Brand’s logo animated - Visualization of the product
The approach will be abstract in 2D graphic design with a playful tone. Different patterns in motion will be drawn in big squares working like films, and vivid pastel color schemes will produce the playful and colorful characteristic of the product. Sans-Serif geometric typefaces will highlight the visual aspect of the product. One square reproduces another square while moving around, and each square demonstrates different composition tips of the photo-shooting with the product in simple geometric shapes and lines.
The concept represents squares containing the beauty in each and every moment created by the new square format, Instax Square. Dynamic movement and beautiful visuals of shapes stimulate the viewer's curiosity and possessiveness toward the product.