
- Award
- Silver
- Agency
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Brent Goral
- Category
- Poster
- Country
- United States of America
- Award
- Silver
- Agency
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Brent Goral
- Category
- Poster
- Country
- United States of America
- Title
- ALS Walk To Defeat
- Senior Art Director
- Brent Goral
- Executive Creative Director
- Peter Bell
- Design Firm
- Traction Factory
- Copywriter
- Eli Drljaca
- Tom Dixon
- Account Services
- Whitney Marshall
- Account Executive
- Laura Anderson
- Account Director
- Shannon Egan
Assignment
The objective of the event was to engage the community, patients and patient families impacted by the disease, grow awareness, raise important funds and celebrate patients/families impacted by this horrific disease.
Approach
Create messaging intended to rally participants to fully embrace the idea that a world with ALS is not OK. The messaging should rely heavily on compelling messages that make an impact with the walk participants, those associated with the disease and beyond.
Results
Seven thousand attendees were exposed to long-form, emotive ALS messaging. Awareness of the horrific disease grew, corporate support excelled 10%, and revenue to the ALS Association Wisconsin Chapter was nearly $500,000.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US