If you’re looking for an exact metric of success, we don’t have the perfect number for you. We can, though, say with confidence that after the campaign’s quick three-month run, there are now upwards of 325 Custom Caterpillar Posters hanging in the shops, offices and garages of proud participants nationwide. Even clients reached out to express their excitement and childlike enthusiasm for the posters and overall campaign.
Speaking of clients, the campaign was so well-received that Cat requested (eh, demanded) that we carry the design into additional national competitive conquest campaigns. Talk about a win-win for all and a proud feat for everyone involved.