Demonstrate how Ben & Jerry's is founded on and continues to embrace a deep, enduring commitment to social justice.

Insight: All ice cream tastes good, but Ben & Jerry's makes you feel good while eating it.

Problem: People do not realize the true extent Ben & Jerry's is committed to social justice.

Solution: Create a visual solution print campaign to show how Ben & Jerry's is authentically aligned with the causes they support.

Persuaded our cause-driven audience to choose Ben & Jerry's as their ice cream of choice and increased word-of-mouth about Ben & Jerry's mission.