The brochures mail and are distributed at different times during the year, so cohesion between the pieces had to be created. The client also needed to reduce cost. The challenge was to create as compelling a brochure series as possible with minimal paper and print cost.
The brochures were redesigned with reduced overall page counts and the same final outer dimension. They are designed with trifold or double gatefolds to create large areas for full-panel photos, unfolding to denser information panels containing stats and photos. The variety in the panels creates contrast and interest within a small space.
The covers feature the large UP used on other Admissions collateral without it becoming static—the photos can overlay the UP, as needed.
The bold, dynamic use of color, photography, and design elements makes the pieces memorable and effective, and ties them to the rest of the UP Admissions collateral and identity system.