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Create a bold and dynamic poster to announce the 2014 Open House Event at Art Center College of Design.
We approached the poster as an opportunity to create a window into the school. The imagery inside the letterforms was created with custom software that would render time-lapsed "portraits" of the campus. The piece was printed using fluorescent process colors and included a clear gloss varnish of the code used to generate the images. The campaign also featured a set of postcards, each one using a different image generated by that software.
The Poster was distributed to schools across Southern California, attracting prospective students and young creative talent for a campus visit. The event allowed prospective students to connect with faculty and to view work from each major.