The client brief asked us to target Men ages 25-40, with the message conveying the Panasonic Arc5 Electric Shaver's Precision Cut.
Approach
We combined shaving with famous artwork; a man's body is the canvas on which the Panasonic Arc5 can create a flawless shave of any kind. Based on the insight that other electric razors struggle to achieve a close shave when challenged with the contours of the face & of body parts, we determined that the Panasonic Arc5 allows you to Manscape Masterpieces.
